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Psychologist and best-selling author Dr. Robert Cialdini has spent over 30 years studying the science of influence—and everyone from Google and Microsoft to the United States Department of Justice has sought his expert advice. In this episode, Dr. Cialdini reveals the key to getting what you want lies in the sweet spot before the request is even made. Join us as he shares the method behind the scientifically based magic.
222 episodes available. A new episode about every 6 days averaging 53 mins duration .